Master Key Experience, Week 13; A Strange Turn of Extraordinary Events

“Be as simple as you can be; you will be astonished to see how uncomplicated and happy your life can become.” -Paramahansa Yogonanda


I have reawakened from my slumber.

A renewed discovery of the power behind taking action.

Baby steps being of the utmost importance.

When it comes to the business, I have failed in making a sale, but that’s the reason why.

As a Network Marketer, how do I collect?

It is simply getting paid to recommend and promote a product or service others may benefit from, just like your favorite novel, movie, or breakfast nook.

What happened to my thoughts?

I changed them.

I decided that I would become more simple-minded.

As you may know, I wrote last week that all it takes is 10 minutes to have someone join the business as a partner or invest in products for their sake!

Not for my interest, although I get paid.


Why was I falling short? Because my THOUGHTS assumed every time I made a PHONE CALL, it was a DIAL.

“Eric, what do you mean?”

Now, I don’t care for Family, Occupation, Recreation, Money/Message. Which is the 1960’s sales technique FORM.

People make decisions fast, but how can we HELP someone if they don’t have a problem?

Isn’t everyone pre-sold? They need more time, more money, better health and a longer life. But what about the desire? Perhaps they lack BELIEF.

They can’t SEE themselves doing certain things. Their thoughts control THEIR LIVES.

Hmm… so how can I manipulate and control the minds of others for fun and profit?

ERIC! Don’t be so SELFISH.

Hmm… Saying it’s a Business Call upfront sounds honest to me, but what about con-men? They lie, cheat, and deceive yet they steal the money of hard-working people in SECONDS.


Got me thinking… Most people are instant gratification minded. People don’t want to sit through a 30-minute presentation, let alone an hour.

Failing with honesty tells me something, I’m SAYING THE WRONG WORDS.

There are a few key things that come to people’s mind when you say it’s a business call.

  1. What will it cost me?
  2. What is it?
  3. How does this benefit me?

Ut-oh. I never told people the price and time commitment upfront before my presentation, because I instantly said it was BUSINESS.

Good heart, good intention, did it serve me? NOT REALLY, but it provided me with this lesson.

How can I move forward?

How do people communicate? Simple.

STORIES. People discuss the latest reality TV series, drama with friends and family, parties they had over the weekend, movies, music lyrics, all that nonsense.

Let alone their JOBS. But why?

It’s a STORY ABOUT THEM. People are Selfish, unfortunately. That’s the presence of Ego with everybody.

How do I offer MLM as a viable solution for their problems? Simple.

I must live freely.


Everybody recommends and promotes the things they like every day, most people just don’t get paid. What does this mean?

Don’t recommend everything else like you would SELL your business. Recommend your business like you would everything else. HUH?

There’s an old saying, the more we talk, then people will listen less.

Ironic isn’t it? Fun fact, since people love to hear themselves talk, hence why I am writing so much RIGHT NOW, it is hard for them to LISTEN.

Most experts say that Listening is the Key to Success in Network Marketing.

Why not invite an old friend to just ENJOY being around them? Play some mini golf, go bowling with ten friends, then at the very end of your time together, ask them would it be like to own their lives?

You don’t PITCH the business at them, you’re asking a genuine question after a long day of fun and adventure. Most of your friends will think, wow, I never considered that before…

They’ll tell you, “Hey don’t leave yet!”

They will share what they wish could happen. Tell them a short story about most people that only have a few wee hours each day to spend time with the ones they love.

Their hearts burst into tears, so sad and down-trodden realizing the truth.

But, you add, I have discovered a business that we can start from home. Best part is, there’s no selling.

If they’re leaning forward, they’ll want to know more.

Give them a book, tell them to only read “X amount of chapters.” Do you want your friends and family to put it on the shelf? Or would you prefer if they read, only to explode with excitement and glee like Buddy the Elf?

The book will do the work for you, answer most of their concerns, questions, even objections.

They will be dumb-founded not to take part in your organization.

And you didn’t even “pitch” them, you lived life with them.

Next “business call” I make, I’m taking these few friends out to dinner, to share a few laughs, and I break the ice about the business with a STORY.

So I’m talking just like everybody else.

What does that mean for them? Friends, Old and New will see I’m having FUN, and I’m not wearing a sleazy button up, unless it’s casual, AND it only takes me a minute to share the story. Most people want to OWN their Life, so of course, once they read what I share with them, they will join.

  1. I never sold them.
  2. People love to buy, and they can’t resist a story that will change their life, forever.
  3. They don’t have to know a thing about products, compensation plan, company founders, wonderful fax machines, Mr. Wonderful himself blah blah, blah blah blah.
  4. They learn about the business and how it works with a book. Do you think you could lend Sally that book, Tommy? Or would it be easier for you to explain how we have grocery stores that provides loyalty rewards, trying so hard to compare and contrast everything else with network marketing…

I’ve been thinking too much. What would happen if people joined me? They would die on the journey.

The change is done. Time to move forward.

Keep Livin’ to Keep Lovin’,

Eric R.


4 Comments Add yours

  1. mckie73 says:

    Well written Eric and understand totally what your saying, you have to love everyone. It’s not about the sale of a product or whatever, it’s about the appointment you make and how you help them succeed. Great job man, believe 🙂

    Liked by 1 person

    1. Eric Richey says:

      Thank you Duncan, I have been obsessed with “dials” for the longest time. I went back to being a phone chicken.
      “Pitching” friends and family, that’s not a healthy mindset. Why not just catch up with them as people, enjoy their presence, and just offer an open invitation? Otherwise, the only option I have at 19 years old is to go out and befriend strangers, and find out if they have any problems I can solve!


  2. mckie73 says:

    I’ve found out that I love talking to anyone and find it easier talking to strangers. I think you are always growing and with the law of practice and BPBuilder you get better and better. You are lucky being such a young man, you’ll will smash this out of the ball park mate. Well done 👍

    Liked by 1 person

  3. Wow, great Eric! You are right back!!I am happy to see that 🙂 Keep growing!!

    Liked by 1 person

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